Sixth Assignments

In-class assignment



Critic on advertisements

the good ad
The ad that we chose was the heinken ad, where the light bounce upon the tip of the bottle, creating a diamond ring ( the season of the ad was valentine's day). There was a balance in the design principles and the texture they created was smooth ( as they use the gradient to smooth out their corporate colour -green).

the bad ad
The ad that we chose was the Diesel ad. The picture is messy and there wasn't any form of central attraction. The ad is distracting, and too many colours were used in that ad. I undstand that the ad is trying to instill a form of emotions into the ad, but somehow, it fails to instill the 'emotions' in me, rather. it complicates the whole ads.